REIGN

Free tool

Which engine should run your marketplace?

WP Sell Services, Dokan, WCFM or WC Vendors. Five questions, one answer, and the reasoning behind it. WP Sell Services is ours and installs free; the other three are third-party engines Reign has styled for years. The first question decides most of it: services and shipped products are not the same business.

Everything runs in your browser. Nothing is sent anywhere and there is no signup.

Question 1 What will your vendors sell?

This decides more than any other answer. Stock, shipping and tax on goods are a different problem from quoting, scoping and delivering work.

Question 2 How many vendors in your first year?
Question 3 How complicated is your commission model?
Question 4 Will vendors be paid in more than one currency?
Question 5 Budget for the marketplace plugin, on top of the theme?

The four, side by side

Reign styles every one of them. The difference is what your vendors are selling, what you pay to start, and what you pay to make it match the rest of the site.

Engine Starts at Reign styling Best when
WP Sell Services Ours Free plugin, Pro from $69/yr Native, no add-on Vendors sell services and custom work rather than shipped goods
Dokan Free core, paid Pro Dokan add-on, $39/yr A general product marketplace with polished vendor dashboards
WCFM Marketplace Free core, paid add-ons WCFM add-on, $39/yr Commission rules go per product or category, or vendors trade in several currencies
WC Vendors Free core, paid Pro WC Vendors add-on, $39/yr A small product marketplace with a flat commission and simple onboarding

Third-party licence prices are set by their own vendors and change, so check with them before you buy. The Reign prices are ours: the theme is $99 a year or $249 lifetime, and each add-on is $39 a year.