The first question is what your sellers are actually selling. If it is services, bookings
or work delivered by a person, WP Sell Services is ours, installs free, and is built for
that shape: service listings, seller profiles and order requests rather than a product
catalogue. Physical goods are a different job and need one of the WooCommerce-based
engines below.
Dokan is the most widely used, with the most polished vendor dashboard and the largest
add-on ecosystem, which makes it the safe default for a product marketplace. WCFM is the
most configurable: if you have unusual commission structures, vendor membership tiers or
B2B-style arrangements, it is usually the one that can express them, at the cost of more
to configure. WC Vendors is the leanest of the three and suits smaller marketplaces that
found the others heavier than they needed.
All three run on WooCommerce and Reign ships a matching add-on for each, plus dedicated
WooCommerce styles underneath. Test whichever you pick with a real seller before recruiting
more, because the vendor dashboard is what decides whether sellers keep using a marketplace,
and that is not something you can judge from a feature list.