For fitness coaches
Reign for fitness coaches. Fitness coaching community.
Fitness coaches juggle Telegram groups, Trainerize for workouts, and email for nutrition plans - three tools, no single login, members lose track.
Reign + Learnomy + BuddyNext puts workouts, nutrition plans, member check-ins, and a coach-led community on one membership site. Both plugins install free. Members log in once. Already committed to LearnDash and BuddyPress? Reign styles that stack too.
Courses, quizzes, progress tracking and the coach-led feed, free to install. In year one you pay for the theme and nothing else. You buy the Reign theme; Learnomy and BuddyNext are ours and install free.
- Learnomy courses
- BuddyNext community engine
Three highlights for fitness coaches.
- 01
Members log progress in a single dashboard (no Trainerize switching).
- 02
Drip-released workout programs: Learnomy Pro schedules the lessons, LearnDash does the same job if you already own it.
- 03
Private community feed for accountability + peer support.
What the site looks like on day one.
On launch day you have a members area where clients log in, a course holding your programmes, and a feed where the group talks. Workouts are lessons with video, nutrition plans are downloads, and check-ins are posts. The part coaches underestimate is that everything is in one place: no Telegram group, no separate spreadsheet, no PDF emailed at midnight. A client opens one site and sees this week's block, what they owe, and the people doing it with them.
What a member actually does.
Week one a client signs up, lands on their programme and posts an introduction. The group replies, which is the moment retention is decided. Weeks two to six they work through the blocks, post check-ins with photos, and ask questions where other clients can see the answers, so you stop repeating yourself. By month three the useful pattern has emerged: the clients who post are the ones who renew, and the feed is what they are actually paying for as much as the programming.
How this usually makes money.
Most coaches charge a monthly membership for programming plus community, in the $30 to $100 range, with a higher tier for one-to-one check-ins. Some sell blocks as one-off courses and keep the community free to create the upsell. The mechanics are a membership plugin taking Stripe payments, with tiers gating the programme and the group. Because the fee is flat per site rather than per member, a cohort growing from 40 to 400 does not change your costs.
The mistake to avoid.
Launching with twelve weeks of programming written and nobody to run it with. The community is what makes clients stay, so open with a small cohort and one block rather than a full library and an empty feed. A silent members area tells a paying client they bought a folder of PDFs.
Fitness coach-specific questions.
Can clients track personal-record progress?
Yes. Learnomy stores quiz scores and lesson progress in its free version, and Reign shows the dashboard on the member profile with no add-on. On LearnDash instead? The Reign LearnDash Addon does the same job.
How does this compare to Trainerize?
Trainerize wins on mobile app polish and its built-in exercise library. Reign wins on community, owning the URL, and cost: the theme is $99/year or $249 lifetime and the course and community plugins install free. Most coaches above 50 clients are cheaper on Reign by month 12.
Can I sell 1-to-1 coaching slots?
Yes. WP Sell Services installs free and handles the listing, the order and the payout. Add Amelia or BookingPress when you need calendar availability rules. Learnomy still delivers the program.
Can clients log workouts on the site?
They can post check-ins, photos and notes into the feed or a group, which is how most coaching communities actually work. For structured set-and-rep logging you would add a dedicated plugin or keep that in whatever app your clients already use. Do not rebuild a training app; the value here is the programme and the people.
How do I keep programmes private per client?
Membership tiers gate content, so a client sees the programme their level unlocks and nothing else. For genuinely one-to-one plans, a private group per client or a personal page works and is simpler than it sounds. Decide the tier structure before you build, because reshaping it later means re-gating everything.
Do I need video hosting for workouts?
Use a proper video host and embed the player; WordPress handles the gating, the programme structure and the community around it. Uploading long workout videos straight into your media library will hurt your hosting bill and your load times before it hurts anything else.
How many clients before this pays for itself?
At a typical $50 a month membership, a handful. The theme is $99 a year or $249 once and the community, course and gamification plugins install free, so the recurring cost is essentially hosting. The maths works far earlier than most coaches assume.
Buy the theme. Add the plugins free.
Learnomy and BuddyNext cost nothing to install, and each has its own Pro plan for later. Running the third-party stack instead? The LearnMate LearnDash kit is the packaged route. Or have the Wbcom team install either one for $699 flat.