For life coaches
Reign for life coaches. Coaching cohort + alumni community.
Life coaches run 8-week cohorts via Zoom + WhatsApp - cohort dies the week it ends, alumni never come back, no recurring revenue past month 3.
Reign + Learnomy + BuddyNext creates persistent cohort containers and an alumni community that compounds. Both install free. Past graduates stay engaged and refer new cohorts. Tutor LMS is the alternative if you already run it.
Cohort courses, private groups and the alumni feed, free to install. You buy the Reign theme; Learnomy and BuddyNext are ours and install free.
- Learnomy courses
- BuddyNext community engine
Three highlights for life coaches.
- 01
Each cohort gets a private BuddyNext group that lives on after the program ends.
- 02
Alumni group bridges cohorts - returning grads mentor new students.
- 03
Office hours archived per cohort, searchable by topic.
What the site looks like on day one.
You launch with a cohort space, a course holding your framework, and a calendar of group calls. Each cohort gets its own group so conversations do not bleed across intakes, the course holds the modules, and alumni move into a shared space when their cohort ends. That alumni layer is the thing most coaches add too late and wish they had built first.
What a member actually does.
A client joins a cohort, works through the modules alongside others on the same schedule, and shows up to the group calls. The accountability of a cohort is most of why it works, which is why dates matter more than content here. When the cohort ends the client either drifts away or moves into alumni, and which one happens depends almost entirely on whether somewhere exists for them to go.
How this usually makes money.
Cohort programmes usually sell as a one-off at a few hundred to a few thousand, with an optional ongoing alumni membership at $20 to $50 a month. That recurring layer is what turns a coaching business from repeatedly selling to strangers into something with a base. A membership plugin handles both, gating the cohort by purchase and the alumni space by subscription.
The mistake to avoid.
Having nowhere for a cohort to go when it ends. The programme finishes, the group goes quiet, and the relationship you spent three months building evaporates. Build the alumni space before your first cohort graduates, not after you notice people have drifted away.
Life coach-specific questions.
How does this compare to Skool?
Skool is opinionated and fast to launch but $99/mo recurring and course-first by design. Reign is more flexible and costs $99/year for the theme with the course and community plugins free. Skool wins on day-one polish; Reign wins past month 12.
Can I run weekly group calls?
Yes. Eventonomy installs free and schedules the calls; The Events Calendar does the same on sites already using it. Each call archives to the cohort group.
What if I have 3 different cohorts running at once?
Each cohort is a separate BuddyNext group. Alumni get promoted to the alumni group when their cohort ends. Reign styles all three identically.
Can I run cohorts with fixed start dates?
Yes. The course plugin handles enrolment and progress, drip content on the paid plan releases modules on a schedule, and a group per cohort keeps each intake separate. Combine that with a membership plugin for access windows and a date-bound cohort behaves exactly as you would expect.
What happens when a cohort finishes?
Move them into an alumni space rather than letting the group go quiet, because a dead group is worse than no group. Alumni is also where your next cohort's referrals come from, so it earns its keep. Set it up before your first cohort ends, not after you notice people drifting.
Can I run several cohorts at once?
Yes, a private group per cohort keeps intakes separate while everyone shares the same course material. One site, one membership system, as many concurrent cohorts as you can facilitate. The limit is your attention, not the software.
What if my programme is one-to-one?
Then the community is the wrong first build, and there is no shame in that. Coaching that is genuinely individual is better served by a booking calendar and a client portal. Add a group when you have enough clients for a cohort to feel populated.
Buy the theme. Add the plugins free.
Learnomy and BuddyNext cost nothing to install, and each has its own Pro plan for later. Running the third-party stack instead? The Reign TutorLMS kit is the packaged route. Or have the Wbcom team install either one for $699 flat.