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For life coaches

Reign for life coaches. Coaching cohort and alumni community.

Give every cohort its own private BuddyNext space, put your framework in a Learnomy course, and schedule group calls in Eventonomy. Then build the alumni space before your first cohort graduates so the relationship carries on. Reign makes the whole thing look like one coaching brand.

Life coaches run cohorts over Zoom and WhatsApp, so the group dies the week the cohort ends, alumni never come back and there is no recurring revenue after the first programme.

Reign + Learnomy + BuddyNext creates persistent cohort containers and an alumni community that compounds. Both install free. Past graduates stay engaged and refer new cohorts. Tutor LMS is the alternative if you already run it.

Cohort courses, private groups and the alumni feed, free to install. You buy the Reign theme; Learnomy and BuddyNext are ours and install free.

  • Learnomy courses
  • BuddyNext community engine

Key takeaways for life coaches

  • A private space per cohort keeps intakes separate while everyone shares the same course material.
  • The alumni space is what turns a coaching business from selling to strangers into having a base. Build it first.
  • Learnomy Pro adds drip content and cohorts if you want modules released on a date. Free covers courses, memberships and checkout.
  • See pricing for the flat theme licence, which has no per-member fee.

What it looks like on Reign

Screens from the live demos, with sample content. Open any of them and click around.

Three highlights for life coaches.

  • 01

    Each cohort gets a private BuddyNext space that lives on after the program ends.

  • 02

    An alumni group that spans cohorts, so returning graduates can mentor new students.

  • 03

    Office hours archived per cohort, searchable by topic.

What the site looks like on day one.

You launch with a cohort space, a course holding your framework, and a calendar of group calls. Each cohort gets its own group so conversations do not bleed across intakes, the course holds the modules, and alumni move into a shared space when their cohort ends. That alumni layer is the thing most coaches add too late and wish they had built first.

What a member actually does.

A client joins a cohort, works through the modules alongside others on the same schedule, and shows up to the group calls. The accountability of a cohort is most of why it works, which is why dates matter more than content here. When the cohort ends the client either drifts away or moves into alumni, and which one happens depends almost entirely on whether somewhere exists for them to go.

How this usually makes money.

Cohort programmes usually sell as a one-off purchase, with an optional ongoing alumni membership. That recurring layer is what turns a coaching business from repeatedly selling to strangers into something with a base. A membership plugin handles both, gating the cohort by purchase and the alumni space by subscription.

The mistake to avoid.

Having nowhere for a cohort to go when it ends. The programme finishes, the group goes quiet, and the relationship you spent three months building evaporates. Build the alumni space before your first cohort graduates, not after you notice people have drifted away.

Which Reign setup fits a coaching business

Reign is the WordPress theme for building a complete community site: social network, courses, member directory, marketplace and job board on one install. A life coach needs the course layer for the framework, the community layer for cohorts and a calendar for group calls.

Learnomy holds the modules and sells enrolment with Stripe or PayPal checkout. BuddyNext supplies profiles and a space per cohort, and its Pro plan adds paid plans and gated spaces for an alumni membership. Eventonomy, free, schedules the weekly calls and records RSVPs. Learnomy Pro adds cohorts and drip release if you want modules to open on set dates.

If you teach on Tutor LMS, the Reign TutorLMS kit is the packaged route and the coaching platform build guide is written for exactly this shape of business. Details of what is free and what is Pro are on the plugins page.

Launch steps for a coaching cohort site

A coaching site is ready when one cohort can enrol, see their modules and meet each other. Do not wait for a complete library.

  1. 01

    Install WordPress with Reign and BuddyNext. Follow the start page so plugins go in the right order.

  2. 02

    Turn your framework into a Learnomy course: one module per week, each with a short video, a reflection prompt and a worksheet.

  3. 03

    Create a private space for the first cohort and pin the schedule, the ground rules and a short introduction thread.

  4. 04

    Add your call dates in Eventonomy with the meeting link, and point each event page to the cohort space so notes land in one place.

  5. 05

    Create the alumni space now, even if it stays empty. Write a one-paragraph description of what alumni get.

  6. 06

    Run the first cohort small enough that you can reply to everyone within a day. Note where people got stuck and rewrite those modules before the next intake.

What coaching clients do week to week

In a cohort, the week has a shape. Early in the week a client works through the module and posts a short reflection in the cohort space. Midweek they read others' reflections and reply, which is where most of the learning happens. At the end of the week there is a group call, and afterwards people post their commitments for the following week.

Clients who fall behind often stop posting before they stop watching. If someone misses a call and a post in the same week, send a short note. The accountability of the group is most of the value of a cohort, and it breaks quietly if no one notices.

Your week is facilitation: opening the module thread, running the call, replying to posts and posting a recap. Because every cohort has its own space, you can see at a glance which group is lively and which needs attention.

How a coaching business grows

Growth comes in two layers. The first is the next cohort, filled by referrals from the last one. The second is the alumni base, which gives you a place to announce new programmes and a pool of people who already trust you. A coach with a lively alumni space rarely starts the next launch from zero.

Alumni can become mentors, which is both good for them and good for the next cohort. Invite graduates to answer questions in the new cohort's space for a few weeks, and recognise them with badges from WB Gamification, which is free and has no paid tier.

Over time you may add a second programme for a different stage of the journey, a self-paced version of the course, or a paid alumni membership with monthly sessions. Add each only when the people in your community are asking for it.

Mistakes specific to coaching sites

Letting the cohort end with nowhere to go is the main one. The group goes quiet, people drift and the relationship you built over weeks fades. Have the alumni space ready, and invite people into it on the last call.

Another is building a large library for a cohort that needs live contact. If your value is the group call and the accountability, spend your time there. The course can be modest as long as the sessions are good.

Last, avoid running three cohorts at once before you can facilitate one well. The software supports it; your attention does not. Add concurrent cohorts only when your replies stay timely.

When a different setup fits better

If your coaching is entirely one to one, a community is premature. A booking page and a client area will serve you better, and the group can come later. The mastermind groups page covers small peer groups, which are a different format from a course-led cohort.

If you are early and have no audience yet, build the audience first. A site with a full course and nobody to teach it is a common way to lose a quarter.

Life coach-specific questions.

How does this compare to Skool?

Skool is opinionated and fast to launch, with a course-first design. Reign is more flexible, with a flat theme licence and the course and community plugins free. Skool wins on day-one polish; Reign wins once you want your own domain, data and a wider site.

Can I run weekly group calls?

Yes. Eventonomy installs free and schedules the calls; The Events Calendar does the same on sites already using it. Post the recording and the notes in the cohort space afterwards so absent members can catch up.

What if I have several cohorts running at once?

Each cohort is a separate BuddyNext space. Alumni get promoted to the alumni space when their cohort ends. Reign styles every cohort space the same way.

Can I run cohorts with fixed start dates?

Yes. The course plugin handles enrolment and progress, drip content on the paid plan releases modules on a schedule, and a group per cohort keeps each intake separate. Combine that with a membership plugin for access windows and a date-bound cohort behaves exactly as you would expect.

What happens when a cohort finishes?

Move them into an alumni space rather than letting the group go quiet, because a dead group is worse than no group. Alumni is also where your next cohort's referrals come from, so it earns its keep. Set it up before your first cohort ends, not after you notice people drifting.

Can I run several cohorts at once?

Yes, a private group per cohort keeps intakes separate while everyone shares the same course material. One site, one membership system, as many concurrent cohorts as you can facilitate. The limit is your attention, not the software.

What if my programme is one-to-one?

Then the community is the wrong first build, and there is no shame in that. Coaching that is genuinely individual is better served by a booking calendar and a client portal. Add a group when you have enough clients for a cohort to feel populated.

Buy the theme. Add the plugins free.

Learnomy and BuddyNext cost nothing to install, and each has its own Pro plan for later. Running the third-party stack instead? The Reign TutorLMS kit is the packaged route. Or have the Wbcom team set either one up for you.

One theme, the whole site

See what you can build with Reign, then try it.

Reign is the WordPress theme for building a complete community site: social network, courses, member directory, marketplace and job board on one install. Start with one, add the others when you need them, and keep one login for every member. Open a live demo, or launch a sandbox and get a fresh WordPress site to click through in about a minute.

Add more when you need it

Not sure which setup fits your site?

Tell us what you want members to do on your site. We will tell you which Reign setup, plugins and kit fit, before you buy anything.

What customers say on Trustpilot

Excellent Theme, Powerful Plugins and Outstanding Support

I am using the REIGN theme and several plugins from Wbcom Designs on my website. The theme is beautifully designed, and the plugins are user-friendly. Everything works smoothly, and the features are perfect for building professional websites and communities. What impressed me most is their…

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