For handmade craft sellers
Reign for handmade craft sellers. Handmade marketplace community.
The pain
Etsy sellers want to own the customer relationship - Etsy keeps the data + takes 6.5% + buyers never see them again.
The Reign answer
Reign + Dokan + BuddyNext builds a self-hosted Etsy alternative: each artisan gets a branded store, and the community feed makes returning customers feel like regulars. Dokan runs the product marketplace; BuddyNext, our community engine, installs free.
What this stack adds
Three highlights for handmade craft sellers.
- 01
Each artisan store = a branded mini-site inside the marketplace.
- 02
BuddyNext feed, free to install: buyers follow makers and see new drops first.
- 03
No transaction-fee cut to the marketplace operator.
FAQ
Handmade craft seller-specific questions.
How do I compete with Etsy SEO?
You will not compete on long-tail product pages. You will win on community + identity (a niche audience that knows your makers, returns for drops, joins a Discord-style chat).
Per-vendor sub-domains?
Yes - Dokan Pro supports sub.yourdomain.com per vendor. Reign respects the URL pattern.
Ready for handmade craft sellers
Get the StoreMate Dokan kit. Ship in a week.
Or have the Wbcom team install it for $699 flat. Live in 5 business days.