Love this company
Love this company. Loved the REIGN product. They were there the entire time helping me set things up; and when things went wrong? They were quick to take action and help find a solution.
For B2B marketplaces
Reign for B2B marketplaces. B2B wholesale marketplace.
B2B operators want a wholesale marketplace - net-30 terms, bulk pricing tiers, account managers - things Shopify cannot do natively.
Reign + WCFM + WooCommerce B2B for tiered pricing, net-30 invoicing and per-account manager dashboards. WCFM is the engine here; BuddyNext, free to install, adds the buyer-side community if you want one.
Three highlights for B2B marketplaces.
- 01
Tiered pricing per buyer account (volume + role-based).
- 02
Net-30 invoicing via WooCommerce B2B + payment terms add-on.
- 03
Account manager dashboards via Dokan vendor staff feature.
What the site looks like on day one.
You launch with supplier storefronts, tiered pricing per account, and a quote or purchase-order flow rather than a consumer checkout. Buyers apply for an account, get approved, and see prices for their tier. The approval gate is the defining feature: a B2B marketplace where anyone can register and see wholesale pricing is not a B2B marketplace.
What a member actually does.
A buyer applies, gets approved, and places a first small order to test the process. Trust builds slowly and through operations rather than marketing: correct invoices, reliable delivery, a manager who answers. Over months the relationship moves from occasional to scheduled, and the site's job becomes making reordering frictionless rather than making the first sale.
How this usually makes money.
Commission per transaction is common, though lower than consumer marketplaces at 3 to 10 percent because order values are high. Subscription fees for suppliers are the alternative. Net terms and purchase orders usually need an extension, and quote requests often replace the cart entirely for larger orders. Plan the payment flow before the catalogue.
The mistake to avoid.
Designing a consumer checkout for business buyers. B2B needs account approval, tiered pricing, quotes and terms, and a cart with a card field is not it. Get the pricing and approval flow right before the catalogue, because a pricing leak between tiers is a commercial problem rather than a bug.
B2B marketplace-specific questions.
PunchOut + EDI integration?
Custom dev - PunchOut Catalogs Plugin for cXML, EDI via integration partners. Budget $5-15k for enterprise integration work.
How is this different from BigCommerce B2B?
BigCommerce B2B is opinionated + faster to launch. Reign + WCFM is more flexible + self-hosted. Big buyers: pick BigCommerce. Long-tail buyers: pick Reign for cost control.
Can I show different prices per customer?
Yes, through role-based or tiered pricing extensions, so an approved buyer sees their negotiated rate and a visitor sees nothing. This is core to B2B and worth testing thoroughly before launch, because a pricing leak between tiers is a commercial problem, not just a bug.
How do net-30 terms work?
Through a payment extension that lets approved accounts order against an invoice rather than a card. Combine it with account approval so only vetted buyers get terms. The accounting side stays in your finance system; the site records the order and the terms applied.
Do I need the community features?
Less than a consumer marketplace, but they earn their place for supplier announcements, product updates and a support space. The member directory is often the most used part, because B2B buyers want to know who they are dealing with before they place an order.
Can buyers request quotes instead of ordering?
Yes, and for larger orders a quote flow usually replaces the cart entirely. Decide which product ranges are priced and which are quoted before you build, because mixing the two badly confuses buyers.
How do I vet buyers?
A manual approval step on registration, checking company details against whatever verification your sector expects. It is friction, and it is the friction that makes the pricing model possible.
Get the StoreMate WCFM kit. Ship in a week.
Or have the Wbcom team install it for $699 flat. Live in 5 business days.