Mailchimp is the most-deployed email marketing platform. Lists, automation, signup forms.
Reign + Mailchimp captures community signups + sends a welcome series. Native BuddyPress + Mailchimp sync via Mailchimp for WordPress (free).
How it works with Reign.
Reign ships no plugin-specific styles for Mailchimp, and does not need to: it is an email service, so the only thing on your site is a signup form and that inherits the theme's styling. There is no override layer to maintain and nothing to break when either side updates. The form is rendered by whichever plugin connects to Mailchimp, so that is what picks up Reign's input and button styles. The emails themselves are designed in Mailchimp and have nothing to do with the theme, which is worth stating because people expect otherwise.
When to use it.
Use Mailchimp when you want a well-known, well-documented email platform and your list is modest. It gets expensive as the list grows and it is less integrated with WordPress than the alternatives here, so if the audience is your members rather than a separate list, FluentCRM running on your own site is usually the better fit.
4 steps to ship.
1
Install Mailchimp for WordPress (free).
2
Connect your Mailchimp API key + pick the audience.
3
Add signup form to your community signup flow.
4
Build a 3-email welcome series in Mailchimp Customer Journey.
What to check once it is live.
Subscribe with a real address and confirm the contact appears in the right audience with the right tags. Check the double opt-in email arrives and that its link works. Then send yourself one campaign, because a signup form that works and a send that does not is a common and quiet failure.
Mailchimp integration questions.
BuddyPress signup sync to Mailchimp?
Yes via Mailchimp for WordPress + their BuddyPress add-on. Subscribers tagged with their member group.
Mailchimp vs FluentCRM?
Mailchimp is easier to start, more expensive at scale. FluentCRM is self-hosted, cheaper long-term, deeper WordPress integration. Most Reign sites past 5k members migrate to FluentCRM.
Does Reign style Mailchimp emails?
No, and no theme does. Emails are designed and sent by Mailchimp; the theme controls your website. The only thing Reign styles is the signup form on your site, which inherits the theme's input and button styling through whichever plugin renders it.
Mailchimp or FluentCRM?
Mailchimp for a familiar hosted platform and a modest list. FluentCRM when your audience is your members: it runs on your own site, so segmenting by course enrolment, membership tier or community activity is a query rather than an integration.
Does the free plan cover a small community?
For a modest list and simple sending, it does, with the usual limits on automation and contact count. The cost question arrives as the list grows, which is exactly when a community is working. Worth knowing the pricing curve before you build your process around it.
Pick a bundled kit.
The Reign theme is $99/year or $249 lifetime and it is the only required purchase.
Kits bundle it with the add-ons that style a third-party stack.
Excellent Theme, Powerful Plugins and Outstanding Support
I am using the REIGN theme and several plugins from Wbcom Designs on my website. The theme is beautifully designed, and the plugins are user-friendly. Everything works smoothly, and the features are perfect for building professional websites and communities. What impressed me most is their…
S W Malcolm · US ·
I only have positive experience!
I only have positive experience with wbcom. My journey started a lot of years back with the free buddyx theme. during my learning of wordpress and futher websites ideas I found a match with their Reign job mate theme. Always there to help, always open to explore ideas, always kind replyes even if I…
Oskar Hanborg · SE ·
Swift and expert coding!
Swift and expert coding by Kerit to apply a personalised display adjustment on the Reign Theme for a media plugin that was not fully supported at the moment.
Russell · GB ·
Perfect themes
I purchased Reign theme from Wbcom Designs, the support team was very helpful and I got the perfect website what I was looking for. Good work Wbcom Designs
Monika Singh · IN ·
WBComDesigns is amazing!
WBComDesigns is amazing. The WP plugins and themes are of top notch quality with lots of features and updated very frequently. Supports are very responsive and helpful. I use Reign with TutorLMS, and the experience is surprisingly smooth. The recently launched BuddyNext Pro and MediaShield Pro are…
Hoang Phan · VN ·
Love this company
Love this company. Loved the REIGN product. They were there the entire time helping me set things up; and when things went wrong? They were quick to take action and help find a solution.
Fable Fortitude · CA ·
Good support
I've used several of their plugins. Occasionally support was needed but they were quite prompt in their support and solved the issue.
Cheryl Dimof · US ·
A plugin made a conflict and they fixed…
A plugin made a conflict and they fixed it immediately, great plugins anf great support.
Eric Hinz · DE ·
Great Blog Page
They provided me great advice on how to achieve the best display and function for my blog.
Christopher Stolle · US ·
Unparalleled Service and Expertise - Wbcom Designs Goes Above and Beyond
From the moment we partnered with Wbcom Designs in 2016, they have been nothing short of phenomenal, becoming not just our go-to website developers but also treasured friends. Their team, led by the incredibly kind and competent Varun, has saved our operations on more occasions than we can count,…