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Reign vs Vanilla Forums.

Vanilla is the alternative to Discourse for forum-only sites. Reign wins for sites that need community + LMS + commerce together.

Key takeaways

  • If your Vanilla forum is the whole product and it runs well, there is no urgency to move.
  • Reign fits once you need what a forum alone cannot do: profiles, a feed, spaces, courses or events.
  • Jetonomy carries threads, Q&A, voting and reputation, and BuddyNext adds the social layer around it.
  • One user record carries all of it, on ordinary WordPress hosting.

What it looks like on Reign

Screens from the live demos, with sample content. Open any of them and click around.

  • Reign BuddyPress demo home with login, activity feed, members and groups
    The home screen: sign-in, the activity feed and who is active, on one page. Open the demo
  • Reign members directory with member cards, search and sort
    The member directory: search, sort by activity, and a card for every member. Open the demo
  • Reign groups directory with public and private groups
    Groups: public and private spaces members can join or create. Open the demo

Honest take.

R

Reign wins

The forum plus everything a forum was never meant to do: member profiles, an activity feed, groups, badges and ranks, with courses, events or a directory available later without changing platform. One user record carries all of it. Running on WordPress hosting you probably already pay for, the marginal cost of the community is close to nothing.

V

Vanilla Forums wins

A mature, well-understood forum with an open-source core, so self-hosting it already gives you ownership. Years of refinement in the areas that matter at scale: threading, moderation, spam handling and performance on very large discussion tables. If a forum is genuinely all you need, there is no urgent reason to move away from something working.

What your members will notice.

Forum regulars notice their history is intact, or they notice it is not, and there is no middle ground. Get the import right and the reaction is quiet approval. What they gain is a profile, a feed and badges that reflect what they have actually contributed over the years. The password reset is the one friction, and for a long-running forum it is worth a pinned announcement a week ahead rather than a surprise email.

6 comparisons.

Feature Reign Vanilla Forums
Primary use case Multi-shape community Forum-only
Pricing model Flat theme licence, per site Free self-hosted, or a monthly cloud plan
LMS integration Native External only
Marketplace Native Not designed for it
Source code Yours, on your server Open-source core, paid cloud
Profiles, feed and spaces BuddyNext, installs free Forum profiles only

3 of our own plugins, and every one installs free.

Vanilla stops at the forum. Jetonomy handles that, and BuddyNext adds the profiles, feed and spaces a forum-only product leaves out.

  • Jetonomy

    Forums and Q&A

    Spaces, threaded discussions, Q&A with accepted answers, voting, reputation, and a moderation queue.

    Free to install, optional Pro plan

  • BuddyNext

    Community engine

    Member profiles, activity feed, spaces, messages (with WPMediaVerse), notifications, and a moderation queue.

    Free to install, optional Pro plan

  • WB Gamification

    Points and badges

    Points, badges, levels, leaderboards, challenges, and a rewards store, earned from real member activity.

    Free to install, no Pro plan needed

You buy the Reign theme once. These are ours and they install free, so the theme stays the only purchase until one part of your community earns enough to need its Pro plan.

What you are actually choosing.

Vanilla is a mature forum with an open-source core and a paid cloud offering, and if a forum is all you need it does the job well. The choice here is about scope rather than quality. A forum gives you threads and it stops there: no real member profiles, no activity feed, no courses, no events, no directory. Jetonomy covers the forum properly, with spaces, threaded discussion, Q&A and accepted answers, and BuddyNext adds the profiles, feed and spaces that a forum-only product was never built to provide. Both install free.

How you pay for it.

Vanilla's open-source core is free to licence and costs you a server and the time to run it, and its cloud plans are a monthly subscription. Reign is a flat yearly theme licence with no per-member fee and no share of your sales, runs on ordinary WordPress hosting you may already pay for, and Jetonomy, BuddyNext and WB Gamification install free. If you are self-hosting Vanilla happily, the money argument is weak and the scope argument is the real one.

See current Reign pricing

What moving actually involves.

Vanilla has a documented export and a conventional forum data model, so categories, discussions and comments map onto Jetonomy spaces, posts and replies without heroics. Users are the usual snag, since password hashes do not carry across and everyone resets once. The part worth real attention is URLs: forum threads accumulate search rankings over years, so map every old thread URL to its new post and serve 301s. That single step decides whether the move costs you traffic.

When to stay on Vanilla Forums.

Stay on Vanilla if the forum is the whole product, it is running well and your team is comfortable operating it. It is a solid piece of software and there is no prize for switching away from something that works. The reason to move is having outgrown a forum, where the next thing you need is courses, events or a member directory and adding them to Vanilla means running a second platform beside it.

How the pieces fit together.

Everything runs on one WordPress install, which is the part that changes how the site feels to use. One login, one member table, one set of roles. A member who joins the community is already the same person when they enrol on a course, RSVP to an event or post in the forum, because there is no integration between products, only plugins reading the same database. Against Vanilla the forum itself is a fair fight, so the difference is what surrounds it. Jetonomy covers spaces, threads, Q&A and accepted answers. BuddyNext adds the member profiles, activity feed and spaces that a forum-only product does not have, and WB Gamification turns participation into points, badges and ranks. The same user record carries a member's forum history, their profile and anything you add later.

The first week.

You already know forum administration, so spend the first week on structure and redirects rather than learning software. Install the theme, BuddyNext and Jetonomy, recreate your category tree as spaces, then run the import into staging and check a sample of threads for formatting and attachments. Build the redirect map as part of the import rather than afterwards, because reconstructing it later from memory is where forums lose their rankings.

Questions people ask before moving.

Can I keep my forum categories and threads if I move to Reign?
Yes, the structure carries over. Jetonomy organises discussion into categories and threads, with Q&A threads that accept an answer, voting and reputation, so your existing layout has a direct home. Members keep posting in the places they recognise, and the new parts, such as profiles, a feed and spaces from BuddyNext, sit around the forum rather than replacing it. Map your categories first, then decide which ones become spaces.
Is Vanilla not open source already?
The core is, and that is worth stating plainly. If ownership is your only concern, self-hosted Vanilla already gives it to you. The argument for moving is scope: you have a forum and nothing else, so the day you need courses or events you are maintaining two systems.
Can I import Vanilla discussions?
Yes. Vanilla's export is documented and its data model is conventional, so categories become Jetonomy spaces, discussions become posts and comments become replies. Budget the time for users and redirects rather than for the content itself, which is the straightforward part.
Will I keep my search rankings?
Only with redirects. Old forum threads are usually the most valuable pages a community owns, because they have ranked for years. Map each thread URL to its new post and serve a 301. Do that and rankings transfer with a short dip; skip it and you start from nothing.
What do I gain over a forum?
Member profiles, an activity feed and spaces from BuddyNext, badges and ranks from WB Gamification, and the option to add courses, events, a job board or a directory later without changing platform. All on one login and one database, which is the part that matters.
Does Jetonomy handle large forums?
It is built for it, with the usual caveat that scale is a hosting question as much as a software one. Indexing, object caching and a host sized for the traffic matter more than the plugin once you pass a few hundred thousand posts. Test with your real data before you commit.
Will attachments and images come across?
They can, but they need handling deliberately rather than assuming the export carries them. Pull the files down, upload them into the WordPress media library and rewrite the references during the import. Check a sample of image-heavy threads before you trust the whole run.
What about our existing SSO?
WordPress supports SAML and OAuth through mature plugins, so most existing identity providers can be reconnected. It is configuration rather than a switch, and it is worth testing with real accounts early because authentication problems surface late and badly.
Is there a size where this stops working?
Not a plugin limit so much as a hosting one. Past a few hundred thousand posts the deciding factors are database indexing, object caching and a host sized for it. Test with a copy of your real data rather than a sample, because forum tables behave differently at scale.
What does hosting actually cost?
Hosting is the running cost people forget to budget. A small community runs comfortably on shared or entry-level managed WordPress hosting on an entry-level plan. Past a few thousand active members you want managed hosting with object caching. The bill follows your traffic, not your member count, and unlike a subscription it buys you infrastructure you control rather than access you rent.
What happens to our oldest threads?
They come across, and they matter more than you might assume: on a long-running forum the decade-old threads are usually the highest-traffic pages you own. Import them, keep their URLs redirected, and check a sample from each era, because formatting conventions change over the years and the oldest posts are where an import breaks quietly.

Start free, then pay for what you outgrow.

One theme, the whole site

See what you can build with Reign, then try it.

Reign is the WordPress theme for building a complete community site: social network, courses, member directory, marketplace and job board on one install. Start with one, add the others when you need them, and keep one login for every member. Open a live demo, or launch a sandbox and get a fresh WordPress site to click through in about a minute.

Add more when you need it

Not sure which setup fits your site?

Tell us what you want members to do on your site. We will tell you which Reign setup, plugins and kit fit, before you buy anything.

What customers say on Trustpilot

Love this company

Love this company. Loved the REIGN product. They were there the entire time helping me set things up; and when things went wrong? They were quick to take action and help find a solution.

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