A WooCommerce wishlist plugin lets shoppers save products to a list and come back to them later. For most stores the right pick is one of the free options on WordPress.org: YITH WooCommerce Wishlist, TI WooCommerce Wishlist or WPC Smart Wishlist for WooCommerce. Choose by what you need on top of the basic list, such as multiple lists, email reminders or reports.
This guide covers ten wishlist plugins that are listed on WordPress.org today, what each one is built for, and how to decide between them. Nothing here is a ranking. They solve the same core problem in slightly different ways.
What a WooCommerce wishlist plugin does
Out of the box, WooCommerce has no wishlist. A shopper who isn’t ready to buy has two choices: add the item to the cart and hope it stays there, or close the tab. A wishlist plugin adds a third option. It puts an “add to wishlist” button on product pages and shop archives, then gives the shopper a page where the saved products live.
For you as the store owner, the saved lists tell you what people want but haven’t bought yet. Depending on the plugin, that data feeds reminder emails, price-drop or back-in-stock messages, and reports on which products get saved most. Those features differ a lot between plugins, which is why the choice matters.
How to set one up
The install process is the same for every plugin in this list.
- In your WordPress dashboard, go to Plugins, then Add New, and search for the plugin by name.
- Install and activate it.
- Open the plugin’s settings and decide where the button appears: on the single product page, on shop and category loops, or both.
- Choose whether guests can save items or only logged-in customers. Guest lists usually rely on a cookie, so a shopper who clears their browser data loses the list.
- Check the wishlist page on your storefront at desktop and phone width. Most plugins create the page for you, but your theme controls how it looks.
- Place a link to the wishlist in your header or account area so shoppers can find it again.
Test with a variable product too. Some plugins handle variations better than others, and a wishlist that saves the parent product instead of the chosen size or colour frustrates shoppers.
What to look for before you pick
- Guest wishlists. Many shoppers browse without an account. If guests can’t save items, you lose most of the plugin’s value.
- Multiple lists. Useful for gift registries, wedding lists or shoppers who sort items by occasion.
- Sharing. A link a shopper can send to a friend or family member turns a wishlist into a referral channel.
- Email and notifications. Reminders and back-in-stock alerts are where a wishlist starts to affect sales. Check which of these sit in the free version.
- Reports. You want to see which products are saved most, not just that saving works.
- Theme and builder fit. Look for Elementor widgets, shortcodes or block support if you build pages that way.
- Maintenance. Check the “last updated” date and the WooCommerce compatibility note on the plugin’s WordPress.org page.
The ten plugins
1. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist is the most widely installed wishlist plugin on WordPress.org. Its page describes it as adding all wishlist features to your site, and it needs WooCommerce to run. It’s a sensible default if you want a well-known plugin with a long track record and a premium upgrade available from the same vendor. Get it from the WordPress.org page.
2. TI WooCommerce Wishlist
TI WooCommerce Wishlist is made by TemplateInvaders and has a free version that covers saving and sharing products. It’s a good fit if you want a free wishlist with a clear upgrade path and don’t need much configuration. See the plugin page.
3. WPC Smart Wishlist for WooCommerce
WPC Smart Wishlist, from WPClever, describes itself as a simple tool for saving products to buy later. It belongs to a family of WPC plugins, so it suits stores that already use others from the same vendor. It’s available on WordPress.org.
4. MoreConvert Wishlist for WooCommerce
MoreConvert’s plugin page lists a free tier with the wishlist itself, email automation and Elementor widgets. Its premium tier adds a back-in-stock notifier, save for later, multiple lists, reports and email marketing. If you want reminders and notifications to be central to your wishlist, start with the MoreConvert page.
5. WCBoost Wishlist
WCBoost Wishlist lets shoppers create wishlists for later purchases and see what they wanted. It’s a good fit when you want a focused plugin without a long settings screen. Details are on the WordPress.org listing.
6. WishSuite
WishSuite, from HT Plugins, adds wishlist functionality so customers can add products and buy them later. It’s a straightforward option for small stores that want the basic feature and little else. Find it on its plugin page.
7. QODE Wishlist for WooCommerce
QODE Wishlist is built to let visitors save and share lists of products they’re interested in. Qode Interactive is also known for WordPress themes, so this plugin is a natural pick if your storefront already uses one of their themes. See the WordPress.org page.
8. Flexible Wishlist for WooCommerce
Flexible Wishlist, from WP Desk, is described as lightweight and simple, with customisable texts and icons and one-click adding. If you want a clean wishlist that matches your theme with minimal setup, look at the plugin page.
9. Wishlist for WooCommerce by WebToffee
This plugin adds a wishlist page where users add and manage the products they’ve saved. WebToffee makes several WooCommerce tools, so it appeals to stores already using their other plugins. It’s listed on WordPress.org.
10. Wishlist for WooCommerce: Multiple Wishlists per Customer
Made by WPFactory, this plugin lets customers create, manage and share more than one wishlist. If your shoppers buy for several occasions or people, multiple lists is the feature that matters most. See the WordPress.org listing.
Addonify WooCommerce Wishlist is another lightweight option worth a look if none of the above fits. It’s described on its plugin page as a light but capable wishlist tool.
Quick comparison
| Plugin | Free version on WordPress.org | Worth picking when |
|---|---|---|
| YITH WooCommerce Wishlist | Yes | You want the most established name |
| TI WooCommerce Wishlist | Yes | You want sharing and a free start |
| WPC Smart Wishlist | Yes | You already use other WPC plugins |
| MoreConvert Wishlist | Yes | You want email automation and Elementor widgets |
| WCBoost Wishlist | Yes | You want a small, focused plugin |
| WishSuite | Yes | You need only the basics |
| QODE Wishlist | Yes | Your theme comes from Qode |
| Flexible Wishlist | Yes | You want a light plugin that fits any theme |
| Wishlist by WebToffee | Yes | You already use WebToffee tools |
| Multiple Wishlists per Customer | Yes | Customers need several lists |
Each of these has a free version, so you can install two or three on a staging site and compare them before you commit. Premium add-ons are priced by each vendor, so check the vendor’s own page for the current terms.
Choosing by store type
A small catalogue with few products
Keep it simple. A basic free plugin such as WishSuite or Flexible Wishlist does the job, and fewer settings means fewer things that can break after a theme update.
A store with a gift or occasion angle
Multiple lists and sharing come first. Look at the WPFactory plugin or the premium tiers of the larger plugins. Shoppers who buy gifts want to hand a link to someone else.
A store that already runs email marketing
Pick a plugin that exports or exposes wishlist data cleanly, or one with built-in reminders such as MoreConvert. A saved item is a clear buying signal, and a reminder sent at the right moment is more useful than a generic newsletter. If you’re comparing the tools that send those messages, our guide to WooCommerce email customizer plugins helps.
A large catalogue
Test performance with real data. A wishlist runs queries on every product listing page, so install the plugin on staging, load a few thousand products and check page speed before you go live. Our guide to WooCommerce search plugins covers the same kind of catalogue-size testing.
Common mistakes with wishlists
- Hiding the wishlist link. If shoppers can’t find their list, they stop using it. Put a link in the header or account menu.
- Breaking variable products. Test saving a specific size or colour, then open the list and confirm the variation is still selected.
- Ignoring the data. A wishlist report that nobody reads is wasted. Check it when you plan promotions or restock.
- Stacking two wishlist plugins. Two plugins adding buttons to the same page conflict. Deactivate one before you test another.
- Skipping mobile. Most shoppers browse on a phone. Make sure the button is easy to tap and doesn’t cover the product image.
Where a wishlist fits in your store
A wishlist is one piece of how a shopper moves from interest to order. It works best alongside reliable search, clear shipping options and good order handling. If you’re building out the rest of the store, these guides cover neighbouring pieces: WooCommerce shipping plugins, WooCommerce order management plugins and WooCommerce affiliate plugins. For admin-side tooling, see WooCommerce administration plugins.
Frequently asked questions
Does WooCommerce have a built-in wishlist?
No. WooCommerce doesn’t include a wishlist feature, so you need a plugin. All ten plugins above add one and have a free version on WordPress.org.
Which free wishlist plugin should I start with?
Start with YITH WooCommerce Wishlist, TI WooCommerce Wishlist or WPC Smart Wishlist if you want an established name. If you only need the basics, WishSuite and Flexible Wishlist are lighter.
Can guests save items without an account?
It depends on the plugin and its settings. Many support guest wishlists, usually stored with a cookie. Check the plugin’s settings before you rely on it, because a guest who clears their browser data loses the list.
Will a wishlist plugin slow down my store?
It can add some load, mostly on pages that list many products. Test on a staging copy with realistic product counts and check page speed before and after.
Can customers have more than one wishlist?
Yes, with plugins that support multiple lists. The WPFactory plugin is built around it, and MoreConvert lists multiple lists in its premium tier. Check the plugin page for what your tier includes.
Can I email shoppers about items on their wishlist?
Some plugins do this natively. MoreConvert lists email automation on its free tier, and other plugins offer reminders or alerts in paid versions. Always check consent rules for your region before you send marketing emails.
Do wishlist plugins work with my theme?
Most are built to work with any WooCommerce theme. Themes that heavily customise product pages sometimes need small style fixes, so test on staging first.
Next step
Pick two plugins, install them one at a time on a staging site and run the same test: guest save, logged-in save, a variable product and a phone-size check. Whichever one handles those cleanly is the one to keep. If you also want to see how a theme handles a full WooCommerce storefront, try the live Reign demos.