Looking to increase user engagement and holiday season sales on your online store? The right WooCommerce Wishlist & Gift Card Plugins can make all the difference. These plugins offer your customers the flexibility to save products they love or send gift cards to friends and family — all while boosting your store’s revenue and brand loyalty.
What Are WooCommerce Wishlist & Gift Card Plugins?
WooCommerce Wishlist & Gift Card Plugins are tools designed to add wishlist and gift card functionality to your WooCommerce-powered online store. A wishlist feature lets users save products for future purchases or share them with others, making it easier for them to return and buy. Gift card plugins enable customers to purchase and send store credits to others, encouraging new traffic and repeat sales.
These plugins are especially valuable during sales seasons, holidays, and special promotions. They help improve user experience, reduce cart abandonment, and enhance your overall marketing strategy by encouraging sharing and gifting.
How to Use Wishlist & Gift Card Plugins in WooCommerce
Adding wishlist and gift card functionality to your store doesn’t require any coding knowledge. Here’s a simple step-by-step guide to get you started:
- Log in to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for your preferred WooCommerce Wishlist & Gift Card Plugin.
- Click Install Now and then Activate.
- Follow the plugin’s setup wizard or access its settings via WooCommerce > Settings or a new tab in the menu.
- Customize the plugin’s appearance and functionality to match your branding.
- Test the feature on your live site to ensure everything works smoothly.
Top WooCommerce Wishlist & Gift Card Plugins
1. Wishlists for WooCommerce
Wishlists for WooCommerce is a lightweight and intuitive plugin that allows customers to add products to wishlists directly from the product or shop page. The plugin supports both guest and registered users, making it versatile and user-friendly.
It offers customizable buttons, shareable links, and supports multiple wishlists per user. This plugin helps drive return visits, boost conversions, and enhance the customer experience during holiday seasons and promotions.
- Key Features:
- Multiple wishlists per user
- Guest wishlist support
- Easy social sharing options
- Fully customizable appearance
- Pricing: Free with premium starting at $49/year
2. YITH WooCommerce Wishlist
YITH WooCommerce Wishlist is one of the most popular wishlist plugins available for WooCommerce. It provides a clean interface, allowing users to create, manage, and share wishlists effortlessly. The plugin integrates smoothly with most WooCommerce themes and plugins.
With features like wishlist sharing, analytics, and marketing integrations, YITH is ideal for stores looking to boost user engagement and holiday sales. Its Pro version unlocks powerful tools such as multi-wishlist support and promotional email campaigns.
- Key Features:
- One-click add to wishlist
- Social and email sharing
- Supports product variations
- Integration with WooCommerce email templates
- Pricing: Free version available; Pro starts at $94.99/year
3. WooCommerce Gift Cards by WooCommerce
This official plugin from WooCommerce enables a seamless gift card experience for your customers. They can send digital gift cards with personal messages, scheduled delivery, and choose from different templates or custom images.
The backend interface makes tracking, managing, and customizing gift card options easy. Plus, being an official plugin means guaranteed compatibility with other WooCommerce tools and themes.
- Key Features:
- Customizable gift card amounts and messages
- Scheduled email delivery
- Easy management of balance and usage
- Seamless integration with the WooCommerce dashboard
- Pricing: $129/year
4. GiftPress
GiftPress is a user-friendly WooCommerce gift card plugin that offers digital and physical gift cards. It supports multilingual stores and custom branding, making it ideal for global businesses.
You can define gift card values, templates, and even offer printable options. The gift card codes are unique, secure, and trackable via your admin panel.
- Key Features:
- Digital and physical card support
- Printable card templates
- Multilingual and WPML compatible
- Card tracking and reporting
- Pricing: Starts at $59/year
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5. TI WooCommerce Wishlist
TI WooCommerce Wishlist is another widely used plugin for adding wishlist functionality. It features customizable buttons, an intuitive UI, and analytics to track wishlist activity.
The plugin is translation-ready and supports AJAX, allowing for fast, dynamic interactions without page reloads. Its Pro version includes custom icons, promotional integrations, and more.
- Key Features:
- AJAX-enabled for faster performance
- Responsive design and mobile-ready
- Detailed analytics for admins
- Email reminders for wishlist items
- Pricing: Free version; Pro starts at $79/year
6. PW WooCommerce Gift Cards
PW WooCommerce Gift Cards allows users to buy and email gift cards directly from your store. With customizable amounts and gift messages, this plugin is both flexible and simple to manage.
The Pro version adds scheduling, balance checking, and branded designs. It’s a top choice for store owners seeking a hassle-free solution for gifting.
- Key Features:
- Email delivery with custom messages
- Admin gift card management tools
- Schedule delivery (Pro)
- Responsive and mobile-friendly
- Pricing: Free version; Pro starts at $59/year
7. Wishlist Member
Though primarily known for membership site creation, Wishlist Member offers wishlist-like features where users can save courses, products, or digital content for later. It’s highly secure and integrates with WooCommerce.
This plugin is ideal for stores selling subscriptions or digital products. It includes access control, drip content, and advanced integrations with marketing tools.
- Key Features:
- Access control and content dripping
- WooCommerce and LMS integration
- Advanced user segmentation
- Wishlist-style bookmarking
- Pricing: Starts at $149/year
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8. Smart Coupons for WooCommerce
Smart Coupons offers more than gift cards — it includes advanced couponing, gift cards, store credits, and giveaways. It’s a comprehensive solution for sales campaigns and promotions.
You can auto-generate coupons, offer credits for referrals, or sell digital gift cards, all from one interface. It’s built by StoreApps and trusted by many large WooCommerce stores.
- Key Features:
- Gift card and coupon generator
- Store credit, giveaways, BOGO deals
- Bulk coupon import/export
- Personalized marketing tools
- Pricing: $99/year
9. Ultimate WooCommerce Gift Cards
This robust gift card plugin lets you issue, redeem, and manage gift cards in-store. It supports QR codes, fixed and custom card values, and easy tracking from the dashboard.
With its integration options and intuitive design, it suits both small and enterprise-level eCommerce stores. Plus, it offers gift card expiry and scheduling features.
- Key Features:
- QR/Barcode support
- Scheduled delivery and expiry
- Email and print-ready templates
- Advanced reporting
- Pricing: $99/year
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Also Read: Best WooCommerce Third‑party Data Integration Plugins
10. Gift Up!
Gift Up! is a standalone gift card service that integrates with WooCommerce. You can sell digital gift cards via their interface, with payments going directly to your payment processor.
This plugin supports full customization, analytics, and integration with social media campaigns. It’s ideal for small businesses looking for a quick setup without complex configuration.
- Key Features:
- No setup fees, pay-as-you-go model
- Facebook and email campaign support
- Fully customizable card designs
- No-code setup
- Pricing: 3.49% fee per transaction
Comparison Table: WooCommerce Wishlist & Gift Card Plugins
| Plugin | Type | Key Features | Pricing |
|---|---|---|---|
| Wishlists for WooCommerce | Wishlist | Multiple wishlists, guest support, and sharing | Free / From $49/yr |
| YITH WooCommerce Wishlist | Wishlist | Social sharing, email templates, and Pro features | Free / From $94.99/yr |
| WooCommerce Gift Cards | Gift Card | Official plugin, templates, and scheduling | $129/yr |
| GiftPress | Gift Card | Physical & digital, multilingual, print cards | From $59/yr |
| TI WooCommerce Wishlist | Wishlist | AJAX, analytics, mobile-friendly | Free / From $79/yr |
| PW WooCommerce Gift Cards | Gift Card | Email delivery, scheduling, and Pro features | Free / From $59/yr |
| Wishlist Member | Wishlist / Membership | Access control, drip content, segmentation | From $149/yr |
| Smart Coupons | Gift Card / Coupon | BOGO, store credits, bulk coupons | $99/yr |
| Ultimate WooCommerce Gift Cards | Gift Card | QR/barcodes, expiry, reporting | $99/yr |
| Gift Up! | Gift Card | Fully hosted, customizable, social tools | 3.49% per transaction |
Final Thoughts on WooCommerce Wishlist & Gift Card Plugins
Choosing the right WooCommerce Wishlist & Gift Card Plugins can significantly elevate the user experience and drive sales for your online store. Whether you’re looking to improve customer retention, encourage sharing, or offer a seamless gifting experience, these plugins offer powerful tools to meet your goals.
Evaluate your store’s needs and try out one or more of the plugins listed above to see what works best for your audience. With the right setup, you’ll not only boost conversions but also create a more interactive and rewarding shopping journey for your customers.
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