Running a successful WooCommerce store isn’t just about uploading products and waiting for sales. To truly understand your business performance, you need the right data. That’s where WooCommerce Analytics & Statistics Plugins come in — giving you the insights needed to make smarter decisions and grow your revenue.
These tools go beyond basic sales tracking. With the right analytics plugin, you can monitor customer behavior, identify top-selling products, track conversion rates, analyze abandoned carts, and even predict future trends based on historical data. The more you understand your customers and their journey, the more effectively you can optimize your store for better performance.
What Are WooCommerce Analytics & Statistics Plugins?
WooCommerce Analytics & Statistics Plugins are tools that help store owners track, visualize, and analyze important data like sales, profits, customer behavior, inventory, and more. These plugins are vital for optimizing store performance and planning for growth. Whether you’re a beginner or scaling your business, these tools help make sense of your eCommerce data.
They go beyond the basic analytics in WooCommerce by offering detailed reports, cost tracking, custom dashboards, and even predictive analysis. By understanding how customers interact with your store, you can tweak your marketing strategies, improve products, and increase conversions.
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How to Use WooCommerce Analytics & Statistics Plugins (Step-by-Step Guide)
Using a WooCommerce Analytics plugin is easier than it sounds. Here’s a simple step-by-step guide to get started:
- Install & Activate: From your WordPress dashboard, navigate to Plugins > Add New. Search for the plugin you want, click “Install Now,” then “Activate.”
- Configure Settings: Head to the plugin settings and customize options like tracking parameters, reports, and notifications.
- Connect with Tools: Some plugins integrate with Google Analytics, Facebook Pixel, or CRMs. Make those connections if needed.
- Start Tracking: View dashboards, download reports, and analyze key metrics such as product performance, average order value, and conversion rates.
- Optimize: Use the insights to tweak product listings, adjust pricing, and plan promotions.
Top WooCommerce Analytics & Statistics Plugins
Here’s our curated list of the 10 best WooCommerce Analytics & Statistics Plugins to level up your eCommerce insights. Each plugin offers unique features suited for different business needs.
- WooCommerce Analytics (Built-in)
- YITH Cost of Goods for WooCommerce
- Metorik
- Enhanced Ecommerce Google Analytics
- Product Sales Report for WooCommerce
- Conversios.io
- Metrilo
- Putler
- Beeketing for WooCommerce
- ExactMetrics
1. WooCommerce Analytics (Built-in)
The default WooCommerce Analytics tool is an underrated powerhouse for store owners. It’s built directly into WooCommerce and provides real-time data like total sales, orders, and top-performing products. The dashboard is clean and customizable, making it easy for users to focus on what matters most.
From tracking customer behavior to spotting sales trends, it offers a solid foundation for beginners and intermediates alike. While it may lack some advanced options, it’s a great starting point for basic eCommerce insight.
- Key Features: Sales reports, product reports, customer data, revenue insights, filter-based view
- Pricing: Free (included with WooCommerce)
2. YITH Cost of Goods for WooCommerce
This plugin helps you dive deeper into your profitability by letting you assign cost values to products and variations. With this data, YITH Cost of Goods for WooCommerce calculates profit margins and net earnings — giving you a clear picture of your actual profits rather than just revenue.
It’s particularly useful for businesses that manage many SKUs and want accurate cost tracking. You’ll know exactly how much you’re making on each product, down to the cent.
- Key Features: Cost per product, automatic profit calculation, detailed cost reports, variation-level tracking
- Pricing: €79.99/year
3. Metorik
Metorik is a powerful analytics and reporting platform specifically designed for WooCommerce and subscriptions. It features live dashboards, customer segmentation, custom reports, and abandoned cart tracking. It’s ideal for medium to large-scale stores that want a robust reporting suite.
The platform is intuitive and beautifully designed, giving a seamless user experience while digging into complex metrics. Plus, it offers support for teams, making collaboration easy for eCommerce managers.
- Key Features: Real-time dashboards, segmentation, subscriptions analytics, email reports, abandoned cart
- Pricing: Starts at $20/month
4. Enhanced Ecommerce Google Analytics
This plugin bridges the gap between WooCommerce and Google Analytics by enabling Enhanced Ecommerce tracking. It provides deeper insights like cart behavior, checkout steps, and product impressions, helping you optimize the funnel.
With minimal configuration, you can unlock powerful insights within your Google Analytics dashboard. It’s best suited for data-savvy users who want to connect their store with GA4.
- Key Features: GA4 support, product clicks, add-to-cart, purchase tracking, behavior flow
- Pricing: Free & Pro version ($135/year)
5. Product Sales Report for WooCommerce
If you’re looking for a simple way to generate sales reports by product, this plugin delivers. It generates easy-to-read reports that can be exported as CSV files, perfect for inventory and sales teams.
While it’s not a complete analytics suite, its simplicity and targeted use make it great for store owners who want quick, clean reporting without fluff.
- Key Features: Custom date ranges, export CSV, detailed sales report per product
- Pricing: Free; Pro version available at $39
6. Conversios.io
Conversios.io is a one-stop plugin that integrates Google Analytics, Google Ads, and Facebook Pixel. It’s excellent for eCommerce stores that focus heavily on paid marketing and want attribution insights.
It also automates tracking setups and offers features like dynamic remarketing and conversion tracking — saving time and reducing tracking errors.
- Key Features: GA4 + Ads integration, remarketing support, Facebook Pixel, conversion tracking
- Pricing: Free; Premium starts at $29/month
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7. Metrilo
Metrilo combines analytics, CRM, and email marketing into a single plugin, making it perfect for DTC brands. It shows detailed customer journeys, product performance, and retention analytics.
For those who want marketing automation on top of analytics, Metrilo is a strong all-in-one solution that enhances lifetime value and reduces churn.
- Key Features: CRM, retention analysis, funnel tracking, email automation
- Pricing: Starts at $119/month
8. Putler-WooCommerce Analytics & Statistics Plugins
Putler aggregates data from multiple sources including WooCommerce, PayPal, and Stripe to provide one unified view. It’s particularly valuable for multi-store or multichannel sellers.
It provides smart business insights like growth trends, sales forecasts, and customer segmentation to help drive decisions.
- Key Features: Multi-store dashboard, KPI tracking, revenue forecasting, customer lifetime value
- Pricing: Starts at $20/month
9. Beeketing for WooCommerce
Beeketing is more than just analytics — it’s a suite of marketing automation tools with built-in performance tracking. You can run email campaigns, upsell offers, and track their success within the dashboard.
It’s great for stores looking to blend marketing with analytics, especially small businesses looking for automation without technical complexity.
- Key Features: Sales tracking, upsell/cross-sell, customer behavior analysis, email automation
- Pricing: Freemium; premium features vary by module
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10. ExactMetrics
Formerly known as Google Analytics Dashboard for WP (GADWP), ExactMetrics is a user-friendly plugin for adding GA4 tracking to WooCommerce. It displays key metrics right inside your WP dashboard.
It’s perfect for those who want to simplify their Google Analytics setup while still getting actionable eCommerce insights like conversion tracking and revenue metrics.
- Key Features: GA4 integration, eCommerce reports, custom events, real-time stats
- Pricing: Starts at $99.50/year
Conclusion-WooCommerce Analytics & Statistics Plugins
Choosing the right WooCommerce Analytics & Statistics Plugins can dramatically improve how you manage and grow your online store. Whether you need detailed product performance, marketing attribution, or overall store profitability, there’s a plugin tailored to your needs.
Start with one or two tools that align with your current goals, and scale as your business grows. With clear insights and reliable data, you’ll be empowered to make smarter, more strategic decisions that drive long-term success.
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